2️⃣Ample - The Solution

How to improve a legacy industry with blockchain technology

Tokenizing Rights Management and Distribution – the Ample Way

By this point, it should be abundantly clear that the global Media & Entertainment industry’s rights management and distribution as it exists today – rife with headaches, tension points, and slow-downs – is ready for an overhaul to fit a 21st century creator-driven economy. It should also be clear that blockchain technology offers solutions to the issues that are facing the current media and entertainment industry. Ample is a blockchain technology project that exists to rapidly evolve and improve how rights management and distribution is performed in a way that protects creators, maximizes profits, and overhauls accessibility plus inclusion like never before.

Ample is tokenizing professional-level creative intellectual property and building a distribution network plus token ecosystem to support the future growth of the $2.5 trillion global media and entertainment market plus creator economy. Built with Web3 in mind, Ample offers an intelligent and intuitively designed platform, NFTs as certificates of ownership or rights, and an ecosystem of tools and support for creators, financers, investors, fans, and everyone in between.

Ample was built and designed by leading media and blockchain professionals. An incentivized and collaborative ecosystem that veteran entertainment industry players, next gen creators, fan bases, and financiers are eager to use every day(Fig. 2). The team behind Ample understands the Media & Entertainment industry’s problems that overly complicate rights, ownership, legal enforcement, and payment management. A few examples of the scalable Web3 solutions we have built are smart contracts with supporting legal documents and DAO structures, transparent and fast payment settlement mechanisms, and claimable royalty functions based on NFT/tokenized creative intellectual property ownership. Multi-marketplace and streaming platform integration will also increase the expansion of opportunities as the global industry shifts in the coming years. This combined with chain abstraction and AI creator authentication will propel the future creator economies and expand monetization opportunities for all participants.

Applying Web3 and Blockchain to the Media & Entertainment Industry

As we discussed earlier in this document, financing, distribution, and payments are three major issues for the broader media and entertainment industry, and should be explored further. Below, we will outline how various components of Web3 and blockchain technology can solve these complex issues, and how Ample is implementing these solutions.

Example 1 – Intellectual Property Ownership and Payments: The Royalty Dilemma

Transferring ownership of royalties is no simple task. While online clearing houses have been created recently as a way to make royalty ownership more accessible, the current process for buying, selling, and splitting royalty rights for various pieces of media is still far too cumbersome. What’s needed is a decentralized, easy-to-use, affordable, and intelligent way to modify royalty ownership(Fig. 3).

Web3 and blockchain technology offer these solutions. For example, if the royalties for a particular song are minted as a nonfungible token (NFT) and placed on a blockchain ledger, these royalties can be auctioned, sold, or transferred without the need for attorneys to verify the veracity of the transaction. Additionally, the use of smart contract technology can allow the royalties to easily be split between different wallets, ensuring that different stakeholders receive different amounts of their respective royalty shares, based on the percentages of tokens they’ve held in a given time period. This tokenization of royalties can offer a way for any person to gain exposure – no matter how small, or how large – to any body of work that has opted to modernize its royalty process.

Example 2 – Media Financing

Ample’s solutions offer powerful ways to improve the media financing process for projects of all sizes. Notably, by accelerating the pace at which projects can acquire funding, and by mitigating the risks associated with these financing deals for producers and financiers, Ample will drastically improve every step of the media financing process through engagement. For example, by offering exclusive roles, credits, and access to a given project, creators can incentivize early involvement with their project while earning revenue. Decentralized auctions or sales of portions of royalties – in advance of the project release date – can allow fans to take part in and influence the future outcome of their favorite projects, and the creator can earn money to continue its development.

Use Cases of Media and Entertainment Web3 Management Solutions

Smart contracts and NFT technology offer exciting new ways to fundraise, interact with fans, and crowdsource the development of a given project. Ample’s IP management solutions are bleeding-edge for the entertainment industry, offering entirely new solutions for these well-known problems. Projects that integrate Ample’s solutions early gain first-mover advantage in this fast-paced but slow-to-evolve industry.

Next, we will outline three specific use cases of Ample’s token-based solutions.

Ample Use Case #1 – Filmmaker or Series Producer Seeking Funding*

Imagine a film project is looking for unique ways to raise funds for production, and discovers Ample’s platform. In this case, the film project (hereafter referred to as “Series A”) decides to utilize as many aspects of the Ample platform as possible in order to generate funds. As a first step, the producers of Series A will create pitch materials – such as teaser trailers, pitch scripts, look books, etc. – and upload these to the Ample Pitch Portal(Fig. 4). If the submission is approved, the project will be officially listed as an option for funding on Ample; the producers of Series A can share it with their network, and Ample will share it with our network.

Next, members of Ample DAO (which will be described in further detail later in this document) can decide to fund the project fully, partially, or not at all. Additionally, the public network of Series A, as well as members of the Ample Community, can opt to fund the project fully, partially, or not at all. If funded, NFTs related to Series A will be transferred to the individuals who committed funds; if the project is not funded, then all escrow funds would be returned to their original sources.

Upon successful funding, all funds would be transferred to a treasury wallet with a public ledger, enabling real-time monitoring of withdrawals and deposits. Pre-determined fund amounts could be released at three separate times when milestones are met, including pre-production, post-production, and distribution. All NFT owners for Series A can see these payments and milestone completion, but would not have creative control over Series A (unless this was part of the initially agreed-upon funding deal).

If funding this project involved a full ownership IP exchange, then IP of the film would be governed by NFT owners via that body of work’s DAO (or the Ample DAO if funded entirely through the Ample DAO) after post-production. Upon delivery, distribution of Series A to Ample’s channel, platform, and partners would occur. Throughout this process, all rights management, voting, payments, analytics, and other data points can be managed in real-time via Ample’s indexed dashboard(Fig. 3).

Ample Use Case #2 – A Musician that Wants to Share Royalties Only

In this use case example, let’s examine a musician (hereafter referred to as “Artist A”) who is wanting to share the royalties of their upcoming album in order to raise funds for post-production and touring. In this case, Artist A will create pitch materials – such as a track or two if available, or demonstration tracks, or concept artwork – and upload these to the Ample Pitch Portal. Here, once the submission is approved, the project will be officially listed as an option for funding on Ample; Artist A can now share it with their network, and Ample will share it with our network.

Next, members of Ample DAO can decide to fund the project fully, partially, or not at all. Additionally, Artist A’s public network, as well as members of the Ample Community, can opt to fund the project fully, partially, or not at all. Again, if funded, NFTs related to Artist A’s album will be transferred to the individuals who committed funds; if the album is not funded, then all escrow funds would be returned to their original sources.

Upon successful funding, again all funds would be transferred to a treasury wallet with a public ledger, enabling real-time monitoring of withdrawals and deposits. Pre-determined fund amounts could be released at two separate times when milestones are met, including pre-production and distribution. All NFT owners for Artist A’s album can see these payments and milestone completion, and could have limited support governance inclusion if initially agreed-upon.

Once Artist A’s album is delivered, distribution to Ample’s channel, platform, and partners will take place. At this stage, NFT holders for Artist A’s album will have rights to claim a payment percentage based on their level of NFT ownership as it relates to the royalties for this album, but no governance of the album will be granted to these NFT owners, and no DAO is necessary. Again, throughout this process, all rights management, voting, payments, analytics, and other data points can be managed in real-time via Ample’s dashboard.

Ample Use Case #3 – Creators, Collaborators, and Stock Licensing

In this example, we can imagine how Ample’s platform may drastically accelerate the pace and accessibility of collaboration and stock licensing for media production. Here, various creators can offer their talents, tracks, stems, and stock for licensing to any collaborator’s project by adding it to Ample’s searchable creation catalog(Fig. 5). When a collaborator likes what a creator is offering and accepts the licensing terms that are baked into the licensing NFT, the collaborator can add this NFT license to their own body of work.

At this point, the added NFT from the initial creator (representing talents, tracks, stems, or stock) has been linked to the collaborator’s smart contract for their final product. Upon distribution of this final project (such as a film, show, music, etc.), the initial creator’s licensing master contract will receive NFTs or payments (depending on what was agreed to in the terms of their license agreement) based on usage of their creation. Again, throughout this process, all rights management, voting, payments, analytics, and other data points can be managed in real-time via Ample’s dashboard(Fig. 3).This process will save both creators and owners time while creating an on-chain ledger of all events and include relevant metadata increasing clarity and transparency for those recorded engagements.

Final Thoughts on Ample’s Media & Entertainment Web3 Management Solutions

As can be seen from previously mentioned examples, Ample’s platform, standards and protocol solutions offer a way for the entire industry to accelerate the pace at which projects are funded and creators/owners are paid through the use of Web3 and blockchain technology. By leveraging smart contracts, NFTs, and cryptocurrency, a wide variety of film, show and music projects can grow to include their audience, receive funding, and be created faster than before.

The Ample platform and ecosystem was built by creators, for creators; this familiarity with how systems should work in the Media & Entertainment industry has been properly designed and incorporated at every level.

Last updated